In Design Insights

The Rise of the UI/UX Designer

The demand for UI/UX designers (user interface/user experience designers) has never been so high. Our modern digital landscape has created a new job for creatives and artists to fill. Everything from the button you press to confirm an action to the method of navigating around a webpage/ app was constructed by a UI/UX designer.

As the expectations of users and stakeholders increases, media outlets must better themselves to keep up with the demands. A need for someone who can facilitate the flow of content while supplying it as an easy consumable is the contributing factor to the rise of the UI/UX designer.


In User Experience

“What Font Should I Use?” – 5 Principles For Choosing and Using Typefaces

The power of persuasion lies within the typeface, and typography is an important art form that requires study.

If you find yourself saying What Font Should I use?” You’re not alone.  This is a common question that always surfaces our minds when we are working on projects with important goals.

Principle 1 & Principle 2 — Audience and Key Goals

This brings me to principles one and two for choosing and using typefaces— knowing your audience and outlining your key goals FIRST before scrolling through fonts. We like to eyeball it sometimes, and meditate on what looks good, however, it is very important to think over which typeface(s) will be most effective. Things to consider include: providing a tone for the work, setting a mood, making an impression at a glance, and legibility to read at length. You will also want to reflect on your presentation of the work—will it be visible in print, or on screen, and what the expected aesthetics are.


In Interaction Design

A Gesture to Create the Ultimate UI Design

Imagine being able to hold your coffee with one hand, while you initiate a feature on your phone with a simple gesture from the other hand. With advance gesture-based technology, this scenario could become commonplace. Although gestures are an increasingly popular UI function, there is still room to improve this remarkable technology. Gesture-based mobile design is considered the next generation of user interface. With a little more creativity and innovation, gestures can be utilized to produce stellar UI Designs.

A Universal Interface

Although a gesture-based interface is language neutral, it is not universal across all cultures. Regardless of the angle of the device or its location, this type of mobile design can allow the user to activate commands through pre-determined gestures. When the design improves, the overall UI improves as well. Gesture-based mobile designs will expand mobile phone usage to people who don’t know English or other major languages used in user interface commands. It could be used by pre-literate children and illiterate adults. For this interface to have the best results, a universal set of gestures would need to be developed that are as inoffensive as possible.


In Freebies Made By FileSq

MockUPhone: Your Kick-Ass Mockups Generator

A month ago we launched our latest freebie: MockUPhone.com – another super handy web-based tool that helps designers and developers to save hours of work of wrapping app designs / screenshots into device templates manually in Photoshop.

Press ME to see how it works :D

Btw, we’ve been proudly featured in awesome blogs (Codrops, WebAppers, WebResourceDepot, SideBar, etc.) and tweeted by so many cool guys during these few weeks.


In Design Insights

“Weak demand” Apps, How To Enhance Their Subsistence?

“Aircraft attack”, a stand-alone mobile phone game, won its overnight fame. It joined the social ranking, thanks for WeChat’s promotion, and became the most famous game that our friends are talking about in the moment even though it’s just a simple and crude game. The success of this game indicates a way out for those stand-alone games that troubled by profitability: adding some social elements can significantly enhance user’s connection and level of subsistence.

All the developers understand one thing: the longer users stick with an App, the greater chance they will spend money on it. No matter what’s the angle of developers to create an App, after obtaining users, promoting users to purchase services or continued use become a crucial step, therefore, users’ needs and retention rates become the new competitiveness among all the Apps.

Flurry released an analysis report about users’ need and retention rates of different Apps:

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